I Coloniali - Crush for the new look

[shaveman]

Etwas Neues gibt es von I Coloniali zu vermelden. Ich poste die News mal einfach im Originaltext hier rein:
(sorry - es geht nicht um die Rasierseife)



Crush for the new look of I Coloniali

The entire I Coloniali line is ready to draw in consumers with a new look – contemporary appeal in
perfect harmony with its origins and traditional values.

The new style for I Coloniali adds a touch of magic to our daily lives through new graphics, new colors, new shapes
and more! In total respect for the environment, the products' secondary packaging also features new materials in
the form of the new ecological paper, Crush, which is manufactured using 15% agro-industrial byproducts and
30% post-consumption recycled paper in place of virgin cellulose of tree origin.

Crush is the innovative paper patented by Favini which uses the waste products of citrus fruits,
kiwifruit, corn, coffee beans, olives, hazelnuts and almonds as noble raw material. Crush is FSC
certified, contains no GMOs, and is produced using 100% self-produced green energy for a total
carbon footprint of just 20%.

Valeria Scognamiglio, International Brand Manager for I Coloniali through Perfume Holding, said, "I
Coloniali has always placed a great deal of emphasis on sustainability, preferring packaging solutions
that have a high impact visually, but which are also recyclable and reusable. We've selected Favini's
Crush paper because we feel it is a truly innovative product thanks to its ability to unite high levels of
recycled materials with a luxurious look and feel, all of which is perfectly in line with the I Coloniali
philosophy."

Andrea Nappa, Favini managing director and a partner in Orlando Italy, asserted, "At just a few
months since the launch of Crush, we are proud to be so well received and to establish partnerships
with brands such as I Coloniali, which, like us, focus on innovation and total respect for the
environment. With Crush, we have revolutionized the more traditional approach and have given new
life to agro-industrial byproducts by providing an alternative use for this waste and raising it to the
level of more noble raw materials. The result that we have managed to achieve is a paper that
ensures excellent print performance and enables those who choose it to communicate a strong
image based on the values in which they believe."

[The American]

Im Nachbarforum macht sich schon die Hamsterkauf-Panik breit, weil jemand das Gerücht gestreut hat, IC würde sich vom Markt zurückziehen. Wenn das mal nicht der Coloniali-Marketingchef selbst war...